Do you need to create 360 degree product photos? If so, which software is best for the job? In this blog post we will answer that question and more. We’ll talk about what a 360 degree photo is, why it’s better than traditional photography, and how you can get started with some of the most popular programs on the market.
The best 360 product photography software is Foldio360’s SpinZam and Webrotate 360 for their ease of use, price, and features. SpinZam is a free platform to upload, process, and embed 360 product photos; and Webrotate 360 allows you to host 360 photos on your own server.
Whether you are looking to enhance your eCommerce site or improve your social media presence, 360 product photography software can help take your branding to the next level.
Read on to find a comprehensive guide to some of the best 360 software on the market and learn about their capabilities.
What Are 360 Degree Product Photos?
Photography software has come a long way in recent years, and the options are endless when it comes to photo editing and special effects.
One technique that is taking the marketing arena by storm is 360 photography.
A 360 degree product photo is a type of digital photo that is interactive and can be viewed from different angles.
This form of photography has been around for a few years, but it is just now becoming popular as more and more people are shopping online using their smartphones.
It involves capturing product images from every angle around the subject every few degrees.
They are then put together in an online viewer so you can click and drag to see the product from the angle that is most important to you.
360 photos are often used for high-level marketing, but may also be incorporated into social media platforms or eCommerce sites to create more interactive experiences and increase sales conversion rates.
Why Are 360 Degree Product Photos Better Than Traditional Photography?
There are many benefits to 360 degree product photos, for example the interactive nature can help drive more traffic and conversions, which in turn leads to higher revenue.
360 degree photography also offers a unique viewing experience that you won’t find with traditional photos. Users are able to see every angle of the product, which makes it a more immersive experience for the consumer.
This “hands on” experience gives the viewer a sense of ownership of the product, and allows shoppers to see important details that will help them with their purchasing decisions.
What Should I Look for in 360 Photography Software?
Before you can choose your ideal 360 software, you’ll need to decide what you’re looking for. Do you want it fully automated? Do you want it to come with its cloud for storage, or use your own? How about compatible cameras or turntables?
There is a lot to sift through with the available 360 photography software, and it can be hard to know which tools and capabilities to prioritize. Before you can decide on the specifics, you need to determine whether you’ll be using it for production or casual use.
If you’re a professional, then the requirements will be much different than if you use it for personal projects.
Uploading and Editing the Photos
The first part of the process to consider when it comes to speed is how quickly you can take, upload, and edit the pictures.
Like Foldio360 and Shutter Stream 360, some software systems have created a seamless way to take the images you need and have them uploaded and edited in a relatively short amount of time.
Being able to upload and edit quickly gives you the flexibility you need to create multiple 360 photos with efficiency and organization. That way, you spend less time just trying to work out kinks, and you’re free to spend more time distributing your photos to important websites.
360 Content Delivery Network (CDN)
360 photos are essentially image strips that are embedded on a webpage inside a special viewer.
They require much more code than a typical stationary picture. For this reason, it’s important to pay attention to software that offers hosting on a fast content delivery network.
The content delivery network (CDN) is responsible for grabbing your 360 photo and helping it load on the website for the viewer.
The amount of time this takes can vary for each software and product, and you can even host these images on your own server yourself, so you’ll want to make sure you find one with higher speeds.
Especially if you plan on using your 360 images for eCommerce sites, you don’t want to lose customers because of how long your images take to load.
Customers expect instantaneous loading of the product pictures and quickly move onto other sites or products if your images aren’t loading.
Plugins or Embedding Capabilities
Beyond processing and uploading speeds, each software comes with a certain number of embedding capabilities that allow the images you create to be displayed on your websites. You’ll need to make sure that the software you use is compatible with the sites you will be using for your images.
Many of the software products in this article are fully transferable, meaning they can create the image to be displayed on almost any website you will need.
Usually, this will come in the form of an embed link in HTML code that you can paste onto your site.
It might also take a little more tech knowledge and some background work to get the HTML code in the right place and functional. Some websites make this easier and others don’t. You’ll need to decide what works best for you and what makes the process easier.
Photo Storage Options
Along with processing speeds and integration, there are a couple of different options for storing your 360 photos, and each software is going to offer one of them. You’ll either get cloud-based storage, or you’ll need to keep the pictures on your own hard drive.
Cloud-based storage allows your 360 photos to be stored in the cloud either through the software itself or as an add-on to the software.
It is excellent for on-the-go use or when you have multiple collaborators. You can have several people access the 360 project at the same time from various devices.
One major downside is that by putting all of your pictures on a cloud, you are 100% relying on the software and cloud. If their speeds slow down or their server is corrupted, you could experience glitches in your 360 photo process or even lose some of your work.
It’s always a good idea to have your photos backed up in multiple locations, just in case.
Hard Drive Storage
With hard drive storage, you use software that has been downloaded to your computer and any of the work you save goes straight to your computer storage.
This can be advantageous for those who don’t want to rely on or trust a cloud storage option.
One downside to hard drive storage is the lack of transferability between devices. It’s difficult to have multiple collaborators since your images will be accessible from one device only. On the other hand, hard drive storage means more control over your image and its accessibility.
The software will usually process your files and give you instructions for uploading to your webserver and embedding the code onto your site.
Ultimately, you’ll need to decide which type of storage matters more to you and weigh the pros and cons.
What Are the Main Differences Between the 360 Product Photography Software on the Market Today?
Some software programs offer limited options for free and add more capabilities and customization through their paid versions, while others are fully integrated at the free level.
|Software Name||High-level or Casual Use||Smartphone Compatible?||Can Use DIY turntable?||Cost||App, Cloud, or Desktop Download|
|Arqspin||Mostly casual use, but some high-level options||Yes||Yes||$20-$200/ month||Cloud editing with optional smartphone app|
|Sirv||Casual and high-level options||No||Yes||Free- $1000/ month||Cloud editing|
|Iconasys/ Shutter Stream 360||High-level||No||Yes||$299-$1350 one-time fee||Desktop Download|
|Ortery||High-level||No||No||Must purchase their product for access to software||Desktop Download|
|Webrotate 360||Casual and high-level use||Yes||Yes||Free- $600 one-time fee||Desktop Download|
|Glo3Dapp||Casual and high-level use||Yes||Yes||Free- $200/ month||App or Desktop Download|
|Foldio 360/ SPINZAM||Casual and mild high-level use||Yes||Yes||Free||App and/or Website|
|Imajize||Casual||Yes||Yes||Free trial then $100/month||Website|
Depending on your desired level of use, a free version might have everything you need, so it’s worth trying for more casual users.
Suppose you are looking for something that is customized, fully transferable to all of your eCommerce or social media platforms, and effective.
In that case, you’ll likely need to invest in either good products like automated turntables, or you’ll need to invest in a suitable software program.
Other Things to Consider When Looking for Your Ideal 360 Photography Software
So far, you can see that there are many software programs to choose from and that all of them offer a variety of different customizable options.
Price and compatibility are two of the many considerations you’ll face when deciding on a 360 photography software. Still, these software products also have more options that might end up factoring into your decision, such as:
- Storage options
- Loading Speed
- Editing options
|Software Name||Photo Storage Options||Loading Speed||Sells Compatible Products?||Comprehensive Editing Suite?||Fully Transferable to Popular Sites?|
|Arqspin||Cloud-based limited storage||Ultra-fast CDN||No||Yes||Can be embedded on any site that supports HTML or Flash|
|Sirv||Unlimited storage with server backups||Very fast||No||Yes, paid version only||Yes|
|Iconasys/ Shutter Stream 360||Hard drive storage||Fast||Yes||Yes||Yes|
|Ortery||Hard drive storage||Fast||Yes||Yes||Yes, though possibly not all of them|
|Webrotate 360||Hard drive storage||Fast||No||Yes||Yes, additional plugins offered for popular sites|
|Glo3Dapp||Limited based on plan you choose||Fast CDN only offered in higher plans||No||Limited based on plan you choose||Yes, additional plugins offered for popular sites|
|Foldio 360/ SPINZAM||Limited cloud storage through SPINZAM, Foldio 360 app storage based on phone allowance||Fast||Yes||Mostly comprehensive editing provided through the Foldio 360 app||Limited|
|Imajize||Unlimited cloud-based storage||Slow upload speed, fast CDN||No||Yes||Yes|
You won’t always have to purchase the products that go along with the software just to use the software itself, but it’s still good to make sure, before you buy software, that it’s compatible with the equipment you’d like to use.
What Are the Advantages or Disadvantages (if any) of Each of These Software Options?
Now that you’ve seen a general overview of what each of the 360 product photography software options have to offer, it’s time to talk about the pros and cons.
Some are more user-friendly, while others have more editing capabilities. Some are more compatible with certain products. Let’s go over what each has to offer and some of the downsides they might have.
Arqspin is an excellent option for someone who is just starting with 360 product photography. It’s enough of an automated process that it’s not overwhelming to a new user, but it offers plenty of customizations, so you’ll still feel free to be creative with your product.
With one click, you can upload your product’s pictures to the Arqspin website, where you’ll have your own account on cloud-based editing software. You can use any turntable to get your desired result, and editing your pictures is a relatively seamless process.
The embedding options are perfect for creating a 360 photo for Facebook and Twitter or eCommerce sites like Shopify and WordPress. There are also plenty of tutorials available to help you navigate the software.
Overall, this one gives you what you need without a ton of extras and frills.
Sirv offers a variety of options for beginning- to expert-level photographers.
If you’d like professional photos but don’t have the equipment or time, you can submit a form on their site, and they will recommend a 360 product photographer near you. Once you get the pictures from that photographer, you can upload them to the Sirv site and it does the rest.
Sirv is fast! They pride themselves on 360 images that will load in less than a second, which is especially important for eCommerce sites. Their server hardly ever slows down and has unlimited space with untouched backups for emergencies.
If you are looking at the free option, keep in mind that free never really means free. Their website is full of prompts to get you to purchase a paid subscription, and you might end up getting more spam than you want.
Overall, though, it’s a reliable product, and it does its job well.
Shutter Stream 360
Shutter Stream 360 is a promising option for a comprehensive 360 product photography software.
You will need to download it onto your computer and there is no cloud for your photos, which might be a disadvantage for some and an advantage for others.
Shutter Stream 360 prides itself on its photo creation capabilities including the live view (while your image is being created), camera settings adjustment, fixed focal point, and image overlay. Each of these tools can be great additions to your 360 photo editing and creation process.
It’s also a great software for basic photo editing. This software comes with:
- Automated background removal
- Batch image resizing
- Dynamic saving
The dynamic saving feature is especially unique as it allows the user to save the image in several different sizes and settings at the same time to meet possible website requirements.
Webrotate 360 is free software that you can download onto your computer. This would be a plus if you were hoping to store your files on your hard drive for easy access and organization but a downside if you’d rather use cloud editing software.
This software is user-friendly and comprehensive. The editing options that it offers, such as background removal, help make the editing process straightforward and easy to do. It also allows you to store your raw images or save your photo at any time during the 360 creation process and continue to edit them at a different time.
With the free version, you’ll get eCommerce and CMS plugins, unlimited domains, and Animated GIF publishing.
However, you’ll still have to deal with “powered by WebRotate” being displayed in the top corner of your image. This is pretty standard for free versions of 360 software.
The paid features of Webrotate 360 are second to none in the industry, allowing custom callouts with descriptions that make the experience even more interactive.
If you were considering a paid option, this one should top your list.
Glo3Dapp is a less well-known 360 product photography software, but it has some good things to offer. You’ll get a straightforward image upload process and professional-looking products.
A significant downside to the Glo3Dapp is the fact that their free product is pretty limited. You only get 30 360 photos total, with only three on the platform at a time. This isn’t ideal for anyone who needs frequent 360 uploads. You’ll need to pay more money in subscriptions each month if you want to unlock all of their other features.
Once you get into the higher tiers, you’ll start to open up more options like 1,500 total captures with 1,000 active models. You’ll also get faster CDN and background removal editing options.
For the price, though, it would be easy to find another software that does all of these things (and more) less expensively.
Foldio 360/ SPINZAM
Foldio360 and SPINZAM work together as an automated turntable and software to bring you a straightforward and effective process for creating and sharing 360 photos.
First, you can use the Foldio360 app/turntable to take your pictures.
It’s a free app and allows you to connect to your smartphone/camera via Bluetooth, configure your camera, and then take a picture. You can easily edit your entire batch of images at once using the options through the app, and then you’re done!
Once you’ve taken your pictures, you can use SPINZAM to share your 360 image with other people or on other websites.
It’s a free cloud-based software that comes with Foldio360, and it gives you the embed links you need to successfully integrate your image into other locations.
While Imajize is one of the most popular and well-known software systems for 360 product photography, it might not be the best.
It’s an old site with more complex systems. You’ll need to create an account, upload your pictures, create a project, and fill out a lot of information just to get your 360 photo going. Other software programs have a more streamlined process.
Imajize offers professional, fully transferable 360 photos and a comprehensive editing suite, but these might not be as intuitive as some newer software.
You can likely find the same things offered elsewhere that are more accessible to beginners and experts alike.
There are also some reports of the images taking an excessive amount of time to load and then even more time to create the 360 image.
In the modern era of fast-paced business and social media, it can be frustrating to have to slow down because of an inefficient system.
There is a lot to consider when it comes to 360 photography software.
The software programs on the market offer competitive options for those who want to take their 360 photography to the next level.
To choose which photography software is best for you, you’ll need to decide which options are the most important and the speed and frequency of your 360 photography creation.
You can find products that are meant to work seamlessly with the same company’s software, or you can create your own 360 photography studio with a variety of products that will integrate into a stand-alone software.
No matter what you choose, you can feel confident that you have explored your options and found the best 360 photography software for you.